As a student at Louisiana State University who wants to continue her education after undergrad in Law School, participating in a service-learning class is an experience that is a must. Currently, LSU offers 80 service-learning courses.
My public relations writing course, MC 4001 with Jensen Moore-Coople, is a service-learning course. We are working with a “real client,” a nonprofit organization, to use our SCVNGR Grant. We are hopeful that through our work, we will be promoting and enhancing the nonprofit organization, which is giving our class real experience to strengthen our skills and abilities.
Throughout my life, I have loved volunteering. At St. Scholastica Academy, my high school in Covington, L.a., I always went beyond the required service hours, because I took pleasure in engaging with the community and gaining a more realistic perspective of societal issues.
Unfortunately, college life is much more time-consuming than high school, and I haven’t had the opportunity. This is why I am so proud and grateful to be participating in my service-learning class.
Educating the mind without educating the heart is no education at all. ~ Aristotle
Educationally though, when it comes to participating in this course, the experience I will gain will be tremendous. Especially since the service-learning class is part of my core curriculum, my knowledge base of public relations will expand.
Our class theme, DiscoverBR, creates a symmetrical tie between each groups mini-campaign. Our main goal for DiscoverBR is to create an entertaining way for people to discover Baton Rouge (historically, politically, educationally, actively) by using SCVNGR.
By engaging in a public relations service-learning course, we will be applying processes and theories to real-life situations. By creating our marketing plan for the nonprofit organization, my team and I have begun the main public relations ROPES process:
- R = Research: We evaluated the current opinion of nonprofit organizations. We focus on one nonprofit’s audience to see who they target and why. Then we took this target audience and examined the demographics and psychographics of the audience. We compiled the results to figure where we should focus our attention.
- O = Objectives: In our marketing plan, we drew out a plan that broke down each objective with tactics to ultimately complete our statement of purpose.
- P = Programming: Through our above plan, we will be implementing our objectives to enhance our organization’s reputation. We will be designing treks, promoting SCVNGR within the facility and using social media platforms to promote our organization.
Tomorrow, March 1, I will be meeting with our potential nonprofit organization, and I am hopeful that they will find our marketing plan intriguing and will want to work with us. Then we can continue our route through the ROPES process.